Fellow Digitals expands to Asia — we’re live in Singapore!
Blog | Fellow News
Since September 1st 2025, it’s official: Fellow Digitals Pte. Ltd. is live in Singapore! A major milestone in our international journey — and perfectly aligned with the new direction we are taking together.
While the European market is stabilizing, we see strong growth across Asia. The Learning & Development (L&D) market is booming:
E-learning is growing by 17% per year
Corporate LMS solutions in APAC are increasing by more than 20% annually
The EdTech market in Southeast Asia is expected to nearly quadruple over the next decade
Ready for the next wave of learning with AI
With our LMS+ platform and the new AI Course Creator, we are ready to help organizations make the most of these opportunities. They can now easily create training and microlearning content in multiple languages and share it directly within platforms such as Microsoft Viva Learning, Oracle Learning, and SAP SuccessFactors.
“This step is about more than growth — it’s about inclusion,” says Mujibor de Graaf, CEO of Fellow Digitals. “Organizations in Asia are leading the way in digital learning, and we’re proud to support them with technology that connects people, not just systems. Our mission remains: succeeding together.”
Welcoming new partners in Asia
We are proud to welcome The Hoffman Agency, a global PR & Communications firm based in Singapore, as one of our first local clients. They will use our platform for onboarding, training, and internal communication.
We are also preparing a collaboration with AI Singapore to implement SEA-LION, an open-source Large Language Model (LLM) designed for Southeast Asian languages such as Bahasa Indonesia, Vietnamese, Thai, and Tamil. This will help us further adapt our solutions to local markets — strengthening our focus on inclusion, language, and culture.
Connecting at Mercer 2025 Asia HR Conference
We also joined the Mercer 2025 Asia HR Conference, where we exchanged ideas about the future of AI in learning, knowledge sharing, and HR tech. It was inspiring to see so many professionals share our belief that digital learning can truly connect people — across languages, roles, and regions.
We look forward to growing together with our partners and customers in Asia — continuing our mission of “Succeeding together”.
👉 Discover how Fellow LMS+ can help your organization — book a personal demo.
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