New Hiring Academy: An on-demand learning platform for recruiting professionals

Customer stories | XING

November 2, 2026

Customer training is a cornerstone of success for many organizations, yet classic formats like in-person sessions and live webinars hit hard limits. XING shows with the New Hiring Academy how to create scalable, interactive, on-demand learning content. Built effortlessly with the Fellow LMS. The result: 20,000+ satisfied users, 6,000+ certificates, and stronger customer relationships.

About XING

XING is one of the leading job boards in the German-speaking market, connecting more than 21 million job seekers with employers, recruiters, and HR professionals. The platform offers AI-powered recruiting solutions that help organizations find talent, run their selection process, and reach out to candidates directly. As part of NEW WORK SE, XING builds modern solutions for the future of work. What it needed was a flexible approach to customer training that keeps pace with growing demands.

The challenge: scalable customer training without losing quality

XING had been running successful customer trainings for years. But the classic in-person formats came with three major drawbacks:

Tied to time and place. Customers could only join on fixed dates, a real obstacle for anyone trying to learn amid a busy workday.
No structured learning path. Many customers did not know which sessions to take, and in what order, to build their knowledge systematically.
Limited reach. Only existing customers benefited. Prospects and new audiences were left out.

The answer? An on-demand learning platform that is flexible, interactive, and scalable. That is exactly what the Fellow LMS offers.

Why the Fellow LMS was the right fit

XING looked for an eLearning platform that could meet four requirements:

Interactive content. More than videos: quiz questions, exercises, and certificates to secure learning outcomes.
Flexibility. Fast course creation, direct integration of documents such as handouts and whitepapers, and room for custom needs, for example an individual registration form.
Blended learning. A combination of on-demand courses and live formats on topics like "10 tips for better active sourcing" or "AI in recruiting".
A European provider. German-language support and high standards for data protection and service, a decisive advantage over US-based solutions.

The Fellow LMS met every one of these requirements.

How the Fellow LMS transformed XING's customer trainings

With the Fellow LMS, XING built a professional learning platform quickly and without heavy lifting:

Fast course creation. Webinar recordings become interactive courses in no time, enriched with quiz questions and exercises.
Materials in one place. Handouts, whitepapers, and other documents are available right inside the courses.
Certificates upon completion. Users receive proof for completed courses, a strong incentive to participate and a real asset for their professional development.
Blended learning. Masterclasses in live format complement the on-demand courses and create a varied learning experience.
Feedback and optimization. Satisfaction surveys help improve content continuously and respond to what users need.

A small team made all of this happen. Proof of how user-friendly and scalable the Fellow LMS is.

Flexibility that pays off

The Fellow LMS adapts to your needs, and XING made the most of it:

A custom registration form. XING users are passed straight into the learning environment, a seamless integration with existing systems.
Blended learning in one place. On-demand and live formats live side by side.

"The Fellow LMS is a great solution for us to offer scalable and interactive customer trainings. The platform fits our needs perfectly. Both the user interface and the administration impress with their ease of use."

Adrian Krastev, Project Lead at XING and initiator of the New Hiring Academy

The results: what XING achieved with the Fellow LMS

The New Hiring Academy is a resounding success and shows what the Fellow LMS can do:

20,000+ users. High acceptance among customers and prospects alike.
6,000+ certificates issued. A clear indicator of learning success and motivated participants.
Lower drop-off. Customers stay engaged longer and put what they learned into practice.
Growing product usage. Driven by practical examples and exercises from the courses.
More leads and a stronger brand. XING positions itself as the go-to expert for HR education and wins new audiences.

"With the Fellow LMS we did not just build a learning platform, we built a key tool for customer retention. Being able to provide interactive content quickly and easily has taken our customer trainings to a new level."

Adrian Krastev, initiator of the New Hiring Academy at XING